Billboard Design

Billboard Design 101

One of the best ways to make almost anything easier to grasp in a hurry is to follow already existing conventions for example the stop sign. All around the world they are shaped the same way and no matter what the language written on the sign is in everyone will know what it mean. Also then comes the color. Stop lights are all red, so are stop signs, off buttons, do not enter, pretty much to stop doing anything is the color red, making it easier for people all around the world to understand what is meant by that symbol.

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Don’t Make Me Think

“Don’t make me think” Krug’s first law of usability. This means that when a user goes to open a page there should not be any questioning involved, everything available to the user should be self explanatory. The essence of this rule is just to eliminate the question marks, as the creator you should take into consideration all of the questions a user might ask and make all functions on the website or app applicable so that the user is never confused as to what to do next or how to do what they got on the site to accomplish in the first place.

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Viewers Make Meaning

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Going into advertising after I graduate has always been an options I have kept open. The advertising industry intrigues me quite a bit. I high school one of my favorite class if not my favorite class was psychology. I decided that psychology specifically was not what I really wasn’t to concentrate my studies on in college but I still think that it is very relevant when discussing most other fields of study, for example, advertising. The company/people constructing the ad have to get into the heads of the consumers and figure out what will have the most impact on the general population. In this chapter article it elaborates on this ins and out of advertising and ways that advertising seeks to interpellate viewer-consumers in constructing them with in the “you of that ad.”

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An Image is Worth 1,000 Words

Images, Power and Politics

Looking is what gives humans the ability to interpret the world. The world is so strongly organized around visual and spatial cues and meanwhile the culture we live in is increasingly permeated by visual images with a variety of purposes and intended effects. Sturken & Cartwright in the book chapter “Images Power and Politics” that images can be used very effectively to portray devastating aspects of violence through a sense of voyeurism and fascination with the violence. In a sophomore year film class I learned about Laura Mulvey’s theories surrounding the male gaze and voyeurism within film and we are revisiting with idea in this semesters Media Criticism film class. Mulvey uses the already established studies of Freud and Lacan concepts of the “political weapon.” She argues that the typical narrative used in Hollywood films, namely classical Hollywood cinema, inevitable positions the audience or the spectator in a masculine point of view, with the women on the screen as the subject of desire and the “male gaze.” The women were cast in films to be the object of the male gaze referred to as to-be-looked-at-ness.

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More about Blogging

Reading Response #5

Blogito Ergo Sum

Continuing some of the points made in the last blog entry, this article illustrates some more interesting points about the similarities and differences between blogging and journalism. First one interesting thing to point out is that all major newspapers today, such as the New York Times and the Los Angeles Times and more, all have their own blogs that get updated daily.

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What is Buzzfeed?

Reading Response #4

Blogs, Communities and Networks

This article continues some of the same thoughts as the Digital Media vs. Analog Media article we had to read for Tuesday. It discusses the differences between the two mainly the development from closed model of communication of a open model of communication.

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